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For more than five years MaineToday.com has been
providing news and information on Maine events,
people, weather, travel and more. With more than 5 million
page views every month, MaineToday.com is the
highest-traffic web destination north of Boston. Of
our total audience, Maine residents make up 64%,
with the other 36% hailing from out of state.
Maine audience | Out-of-state audience
Our job is to share news and information with
the people of Maine. Your job is to provide them
with the products and services they need. Make the best use of your
advertising budget by directly reaching a loyal
targeted audience online.
Of our Maine audience:
- 78% are between the ages of 25 and 54
- 40% earn a yearly household income of $60K
or more
- 61% are from Cumberland and York county
- 55% visit MaineToday.com at least
once a day
- 69% spend 10 to 20 minutes each visit
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Get your message to visitors when they need it - before they get here.
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More than 20 million visitors flock to Maine
every year and spend $4 billion. Prior to their
pilgrimage, vacationers head to the web to research
their destination. For all their planning needs,
MaineToday.com delivers. With more than 5,000 pages
of local information on travel, outdoors, sports,
news and weather, we provide everything visitors
look for.
Of our total audience, out-of-state
residents make up 40%. In that group, 85% bookmark
our site as one of their personal favorites and 57%
visit at least once a week. Make the best use of
your advertising budget by directly reaching this
loyal targeted audience online.
Of our out-of-state audience:
- 54% earn a yearly household income of $60K
or more
- 87% visit Maine at least once a year
- 88% of visits last between three days and
three months
- 24% live within a day's drive of Maine
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General Highlights
LOCATION
64% in state
36% out of state
AGE
78% of in-state users are between 25 and 54
67% of out-of-state users are between 25 and 54
GENDER
69% of in-state users are female
49% of out-of-state users are female
HOUSEHOLD INCOME
49% of in-state users earn a household income of
more than $60,000
54% of out-of-state users earn a household income
of more than $60,000
FREQUENCY OF VISITS
88% in-state users visit us at least once a
week
87% out-of-state users visit us at least once a
week
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