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- 59% Female, 41% Male
- Mean age: 42
- Mean income: $61,000
- Average hours online per week: 19
- 84% recently shopped online
- 83% recently made a purchase online
- 82% are employed
- 65% check news online daily
- 58% have home broadband
- 50% have college degrees
- 48% percent frequently bank online
- 88% of our in-state users visit MaineToday.com at least once a week
- 87% of our out-of-state users visit MaineToday.com at least once a week
- 56% visited MaineToday.com yesterday
- 54% report visiting MaineToday.com at least once a day
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 Top content interests of MaineToday.com users are weather, government or political news, local business news, local calendars and lists of things to do, crime news and yellow pages.
More than half of MaineToday.com users go online daily for breaking news, national news, local news and weather.
Nearly half of MaineToday.com users frequently go online for online banking, maps and directions, movie/theater times, health information, travel information and obituaries.
Twenty percent of MaineToday.com users paid for online content in the past year.
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Combining spending power (mean income of $61,000), strong educational background (50% have college degrees) and frequent internet usage (66% go online daily), MaineToday.com users are a perfect audience for your advertising focus.
In January of '07, MaineToday.com had an audience of 500,000 - 570,000 individual users.To learn about the different sites and sections they use, visit the Content Areas page.
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